Dialogue in the online environment

In Learnings: At the PRINZ Conference held recently in Rotorua there was a lot of talk on the use of social media in public relations. Even though the context of these presentations was varied (ranging from creative industries like Weta Digital to local government like Northland Council), all speakers were of the opinion that social media facilitates dialogue. This got me wondering on the…

How a local council uses social media for community engagement

In Learnings: Among the presentations that appealed to me at the PRINZ Conference  held recently in Rotorua was the one by Jason Dawson (GM, Community Relations, Northland Regional Council). Jason who is himself quite active on social media talked about using this platform to provide a ‘human’ voice to the organisation’s corporate messages.  The best part was that…

Communication starts with a C

I like going to Rotorua. Once you get over the smell of sulphur, you start enjoying the character of the city. Nestled in heritage, it reminds you of Kiwiana that goes beyond summer barbys and souvenir shops in Auckland (though I love Auckland, three cheers for the shore!!!). This time around, my trip was for organising/attending the 2011…

The latest buzz about the Internet

In Learnings: If you have ever worked on a thesis, you know what it is like when you are nearing the end. You realise (at least I did after procrastinating for long) ways of how you could have done it better and then starts the endless battle with one’s own words. Though I’m no where near…

Marketer’s guide to social media

In General: I found this whitepaper by Direct Message Lab on managing a brand’s social presence on the social media and I personally think it’s worth a read. The statistics are US based but the interpretations can be used as knowledge base. Overview:  This whitepaper is designed to give marketers an overview and specific tactics for…

Social media and PR

In Learnings: I’m no expert on social media and/or PR, but I’m learning. Past few weeks I have been meeting senior PR practitioners to interview them for my research project. My thesis revolves around how social media has changed the practice of PR in New Zealand. The practitioners I have met so far have all been…