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Love to see new places, meet new people, try new recipes/cuisines and follow ‘new media’…that’s me Deepti. I grew up in New Delhi, India but desire & destiny pulled me to Auckland, New Zealand.

Been here, done this…

Bachelors in Commerce (Honours) from Delhi University, India

PG Dip in Advertising and Marketing, Amity University, India

Worked as copywriter with a mid-sized ad agency for a couple of years and then as Copy Editor with Times of India’s lifestyle website for a few months

Masters in Communications (Honours), AUT University, NZ

Working currently (since the past 2.5 years) as CPD and Comms officer at Public Relations Instiute of New Zealand (PRINZ)

Have taught an ‘Intro to PR’ class at AUT university and published a research on the use of Internet in NZ’s PR industry.

Research available here: http://aut.researchgateway.ac.nz/bitstream/10292/1052/3/BhargavaD.pdf


This study explores the trends in the application of various Internet tools in the public relations practice ofNew Zealandand the impact these have on certain key aspects of the practice such as skills, encroachment, gender balance and ethics.  

A mixed methods approach including an online survey and semi-structured in-depth interviews has been followed. An attempt has been made to answer the research questions with the aid of the data collected from 133 survey respondents and ten interview participants. 

The findings revealed that there are considerable variations in the use and application of the different online tools in theNew Zealandpublic relations practice. This discrepancy was found to have been influenced by the area of work and experience of the practitioners along with their knowledge of the Internet and the organisational environment they operated in. Further, it appears that practitioners do not have a full grasp of the nature of online tools and their scope of utilization in the practice. Areas of further investigation have been highlighted and recommendations have been made for the future researchers to help aid a better understanding of online public relations.


 Deepti Bhargava

Editor, Our Wired World



2 thoughts on “About

    • Hey…that’s a great article. This topic has been in my mind for so long…multi-tasking has become the order of the day for youngsters…they are texting all the time – while studying, in meetings and even while driving. I hope someone does a good research on this to analyse it deeper. Will surely post on this soon 🙂

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