In News: Directory service Yellow has taken Twitter to the streets of New Zealand. Billboards on Queen St and Sandringham Rd in Auckland and Waterloo Quay in Wellington, are now displaying live tweets. The tweets are coming from ‘Josh’ , who fronts the Yellow advertising campaign in which he must rely on the directory service in his quest to develop a yellow-tasting chocolate bar…hmmm….interesting?
It’s interesting and new all right, but what is the big objective here? Well if it was to get people talking about Yellow or the fact that Yellow’s new campaign has a tweet feed, job well done! I do think, it would have been a lot better if Yellow had a real Twitter account where people could access information and they had billboards with live feeds coming from there. Now that would have been something! What say?